In today’s digital age marketing has become highly important in the business place. The role of marketing and promotion is to communicating idea’s, products, engaging business with new customers and increasing your company’s image and sales. The main object in marketing is to generate awareness and increase their perception of your idea, product or business; increasingly changing their attitude to purchase.   With a carefully planned corporate identity and market strategy, your business can become very successful in communicating your product or service to the world and meeting objectives. Which incorporate such strategies to push your company to the target market that include advertising, product promotion,  catalogues, post cards, mail outs etc… Although word of mouth is the strongest marketing medium, External promotion is also needed to increase sales and the value of your product and business externally and internally.